"Much like the natural evolution of bulky televisions to flat screens, toast now takes a similar journey down the path of refinement. This popular breakfast treat has popped out of the same colossal box, also known as a toaster, since the early 1900's! Singapore-based industrial designer Jaren Goh has changed all that—and then some. His 2006 Red Dot Award-winning design not only toasts bread, but it also allows the user to watch the slice magically transform before their eyes—from cold and squishy to hot 'n crispy! Rollertoaster's compact footprint is exceptionally smaller than conventional toasters and its form (a lot like the classic power strip!) is modern, clean-lined, and adaptable to any environment."The best thing since sliced bread.
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